This website presents the results of the 2014 edition of the TU Delft master course ‘Strategic Value Of Design’. The course is part of the Master of Science ‘Strategic Product Design’ held at the Faculty of Industrial Desing and Engineering (TU Delft). For this course students were asked to play the role of a strategic design consultancy, develop a competitive positioning in the design consultancy market leveraging on unique design capabilities, and create a tool or method embedding the selected positioning. This website collects the resulting positionings and tools/methods, and hopes to generate debate around the strategic value of design.The course is organised by Giulia Calabretta (, Christine De Lille ( and Dirk Snelders ( The best student works from previous editions of the course are also on this website. Many thanks to the Brabant Center for Entrepreneurship, who supported the creation of this website in 2012, and CRISP, who is sponsoring the 2014 edition of the course.

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