Author Archives: strategicvalueofdesign

Manual: The Strategic Value of Design (2014)

When design students are getting close to graduation, they need to consider their status as professional designers. The question they need to answer is this: How can they become the strategic partners of organizations in creating value through design?

Manual: The Strategic Value of Design (2014)

When design students are getting close to graduation, they need to consider their status as professional designers. The question they need to answer is this: How can they become the strategic partners of organizations in creating value through design?

Designers of the near future

By Wout Kregting & Marije Willemsen

During this two-week module we searched for our personal unique profile as designers. Beside that we searched for a way to communicate this to companies.

Designers of the near future

By Wout Kregting & Marije Willemsen

During this two-week module we searched for our personal unique profile as designers. Beside that we searched for a way to communicate this to companies.

Endless Innovation: The Role of Industrial Design in Maintaining the Relationship between Business & Society

Dominika Potuzakova, Nick Sturkenboom, Dirk Snelders – Abstract There are many businesses on the market that cannot clearly see the strategic value of industrial design. Managers often see designers as a separate concern in a developmental process, namely to give

Endless Innovation: The Role of Industrial Design in Maintaining the Relationship between Business & Society

Dominika Potuzakova, Nick Sturkenboom, Dirk Snelders – Abstract There are many businesses on the market that cannot clearly see the strategic value of industrial design. Managers often see designers as a separate concern in a developmental process, namely to give

Useful fabrications: Four stories about design for business

Dirk Snelders – This article focuses on the stories that can be told about design’s past, to underscore design’s importance to current business operations. Of particular interest in this article are stories about the interface between design and business. Correspondence

Useful fabrications: Four stories about design for business

Dirk Snelders – This article focuses on the stories that can be told about design’s past, to underscore design’s importance to current business operations. Of particular interest in this article are stories about the interface between design and business. Correspondence